After so many jobs were lost and lives affected by Covid19, Pernod Ricard decided to turn inwards and invest in local artists, local communities and local manufacturers with the brilliant idea of ‘gifting different’ this festive season. Instead of investing abroad, myself and 4 talented local artists were commissioned to create a set of artworks for selected brands which were then turned into gift sets, tote bags, bottle wraps and posters. Each gift was made by different local artisans and manufacturers, so by investing in a piece you were giving back to so many local communities who might never have survived the economic shutdown. It’s always such an honour to work with big corporates that are making a difference by investing in local communities.