One Story / Two Sides
One Story – Two Sides Campaign
Sauti Sol, the biggest band to come out of Kenya partnered with Kenya’s biggest banks, to tell a bigger story. Just like the two sides of a coin, there are two sides to every story and two sides to the man telling it. Sauti Sol’s story is no different. This presented the perfect opportunity to use Loop (Digital Bank) and CBA (Traditional Bank) to share those two different narratives. We introduced Loop and CBA’s respective partnerships with Sauti Sol as one announcement: One Story Two Sides.
LOOP – Sauti Sol as the band presenting ‘The Business of Art’
CBA – The band members as individuals presenting ‘The Art of Business’
It was one of the most exciting campaigns to work on, with greatly talented collaborators. It was executed with 2 days of concept + planning, 1 day flying and 72 hours in Kenya.
Credits
Art Direction + Design: Lauren Mitchell
Copywriters: Michelle Hollinger
Executive Creative Director: Greg Harrison
Photographer: Thandiwe Muriu
Business Unit Director: Akona Ndungane
Agency: Halo
Client
CBA & Loop (Kenya) – 2018