Curious Lauren

Cell C Illustration style

Cell C Illustration Style

A little while ago I was tasked with creating Cell C’s illustration style. The style was born to help their brand create a unique presence online. To stand out amongst other cellular networks, we created a utopian world filled with emotive scenes and unique characters. All the content is centred around a carefree lifestyle and how Cell C facilitates that feeling for you.


Illustration: Lauren Mitchell
Creative Director: Dani Meneghin
Agency: King James Group


Cell C – February 2019