Curious Lauren

Yoppie Rebrand

Designing Menstruation

Over 4 months, together with women on 3 separate continents, we collaborated on the Yoppie brand refresh. Yoppie’s mission is to inspire women to embrace and normalise their periods through the use of natural, eco-friendly menstrual solution. No nasties for your lady parts. It was an incredible learning experience breathing life into the core range of products as well as introducing two completely new ranges to the brand. Art direction, design and illustrations done by yours truly.


AD, Design + Illustration: Lauren Mitchell
Marketing Manager: Sasha Jeppe
Founder: Daniella Peri


Yoppie (UK)