Curious Lauren

Lauren, sometimes Curious Lauren, is a 29 years young, multi-award-winning Art Director, Designer and Illustrator based in Joburg, South Africa. You can find her making pottery, perfecting her bangs without shaving off her eyebrows and collecting rare tropical plants.

In her 9-5 she’s a proud Creative Group Head of the King James Group, a top creative agency in Africa. And if you check in any time before 9 and after 5, you will find her working on some of the most exciting illustrative projects with the mission of combining art and creativity for good.

Apart from a growing list of awards, her personal work has been spotlighted all over the world. Lauren’s work has been featured in VISI magazine, Glamour Magazine, Between 10&5, The Design Kids, and on Design Indaba’s stage in 2020. She also recently walked away with a World Illustration Award (UK) and Loeries in the OOH and Design category (2021).

She’s dedicated her personal time and skills to things like creative master classes and art exhibitions where she’s contributed to raising money for women in poverty, women’s rights and most notably the #MeToo movement. She’s served as a mentor to a number of female-led industry organisations, a member of King James’ Employment Equity committee and she’s had the privilege of sitting on judging panels for both Creative Circle & The Loeries.

Lauren is also a co-founder of Flourish, a collective that brings women together with the goal of tackling women-specific issues in the advertising industry. She’s still young, but she’s here to make waves.

Awards

Loeries Africa & the Middle East
Bronze for Ambient OOH – Wet Paint
October 2021

Loeries Africa & the Middle East
Bronze for General Design – Wet Paint
October 2021

World Illustration Awards (UK)
Highly commended award
October 2021

Pitcher Festival of Creativity (Africa)
Gold for Outdoor + Installation
Wet Paint
May 2021

Pitcher Festival of Creativity (Africa)
Silver for Covid-19 Impact
Wet Paint
May 2021

Pitcher Festival of Creativity (Africa)
Agency of the year
May 2021

Creative Circle (SA)
Ad of the Year OOH
Wet Paint
March 2021

Creative Circle (SA)
1st place Out Of Home
Wet Paint
February 2021

Creative X Africa
Gold Award for Creative Execution
Wet Paint
January 2021

Creative Circle (SA)
2nd Place PR & Media
Wet Paint
Feb 2021

Current Shortlists:

Bookmarks 2021 (SA)
Online film
Wet Paint
July 2021

Special Mentions:
Prism Awards (SA)
Media Relations
Wet paint

Prism Awards (SA)
Covid-19 Category
Wet paint

Services

Art Direction
Branding & Identity Design
Concept + Ideas
Content Creation
Illustration
Film & Video
Iconography
Packaging
Photography
Print & Collateral
Social Content
Textile Design
Type Design
Website & App Design

Collaborators

Absolut
Pernod Ricard
Stella Artois
Yoppie
Stayfree
Goop
Glitter Ball
Cannsun
House & Leisure